CREATING ENGAGING
BUSINESS PROMO:

A local business depends entirely upon its brand image. For Buff Brides to Be, a Monmouth County-based personal training business founded by CEO Lauren Messano, brand identity was the starting point for how content was created. The business needed a means of making her vision come to life.

Buff Brides to Be approached ASalvoCreative to create a short promotional video for all their social media platforms. The business is built around high-energy group training in a supportive, engaging atmosphere. Our videographers arrived in the studio one day to film a gym session of Buff Brides and a group class arm by arm, shoulder to shoulder.

Our editors increased the footage to tell a complete story, finding key moments representing Buff Brides to Be's essence. We focused on creating a fast-paced, engaging video that reflected the high-energy atmosphere of the business. We used a combination of wide shots to show the group dynamics and close-ups to show individual effort. Natural lighting from the windows surrounding Buff Brides' main room for classes allowed for a stunning look on camera.