OVER

A local business depends entirely upon its brand image. For Buff Brides to Be, a Monmouth County-based personal training business, founder and CEO Lauren Messano knew precisely how she wanted to present her brand. She just needed a means of making her vision come to life.  

​

Buff Brides to Be approached ASalvoCreative, hoping to create a short promotional video for all their social media platforms. The business is centered around its fun, high-energy, and engaging atmosphere. Our videographers chose a day to film both trainers at Buff Brides and a group class led by the trainers. 

Our videographers arrived early on the shoot day to set up and familiarize themselves with the location. We filmed the trainers in action, capturing their commitment to a fun and focused gym session. The class scenes were shot to highlight the intensity and camaraderie that define Buff Brides to Be’s brand image. We used a combination of wide shots to show the group dynamics and close-ups to capture individual efforts and expressions. Our favorite shots from the shoot were of Messano individually training select clients, as they demonstrate the importance each of Buff Bride's clients feel during their classes.

Our editors reviewed the footage in post-production to select the best moments representing Buff Brides to Be’s essence. We focused on creating a fast-paced, engaging video that reflected the high-energy atmosphere of the business. Careful attention was paid to the color grading to ensure the visuals were vibrant. The lighting from the windows surrounding Buff Bride's main room for classes allowed for a stunning look on camera. Additionally, we incorporated upbeat music to complement the energy of the workouts and added graphics to emphasize key points.